ARE YOU THINKING BIG ENOUGH?

April 24th, 2017|Cagematch|

GET OUTTA DODGE! Are you spending too much time thinking about your business? It's easy to get so sucked in that we lose perspective. For your brand to be relevant, you need to be plugged into the world around you.  Make some time to get outta dodge. TACO TALES BY TACO BELL "We draw inspiration [...]

IS YOUR BRAND DEAD OR ALIVE?

April 18th, 2017|Cagematch|

Do you feel like your brand looks a little pale compared to those oh-so-desirable, saucy, young brands that are dripping with consumer appeal? How can you breathe life into your brand? GET SOME OXYGEN, FAST Take a closer look at those brands that you envy. They're actually not selling their product or service. They're selling [...]

LIGHTEN UP!

April 10th, 2017|Cagematch|

Are you taking your brand too seriously? In this world of defining your "noble purpose," it's not hard to fall into the trap of over-thinking what your brand is really about. But in the serious times we live in, people are increasingly looking for light-hearted ways to escape. Can your brand help lighten the existential [...]

WHAT’S THE GOOD NEWS!?

April 3rd, 2017|Cagematch|

LISTEN UP! It's easy to get buried in the daily storm of tasks and mini-crises. But, good news, a nice distraction, simply doesn't demand action. And so it rarely gets much of our energy. Are we undervaluing good news? Even the smallest bit? Could good news actually be game changing for you or your business? [...]

RUN WITH NEW PACKS

March 27th, 2017|Cagematch|

RUN WITH NEW PACKS Mash-up and fusion isn’t just for cuisine anymore. And your brand or business is no exception. In a world where we need to be part of an ever-evolving conversation, it’s important for your brand to roam, explore, and spread its seed, forging ties when the chemistry is natural. If you aren't running with [...]

WHAT BUSINESS ARE YOU REALLY IN?

March 21st, 2017|Cagematch|

WHAT BUSINESS ARE YOU REALLY IN? To you, your brand may have quite a compelling message. But in a world of commoditization and information overload, even the most compelling message will be hard-pressed to get attention. The best way to overcome this is not to push your message out more, but to ask yourself: What [...]

ELUDE

March 13th, 2017|Cagematch|

ELUDE In a world where everyone is bombarding us with their messages, being elusive has great value.  How can you make what your brand has to say less accessible to those who might want it most? NOW YOU SEE IT, NOW YOU DON'T Free Range Brands don’t seize their prey by pounding their chests and [...]

GO FOR THE HEART

March 6th, 2017|Cagematch|

GO FOR THE HEART Building a brand is all about building Chemistry. Capturing hearts, not minds. It's about turning products into friends, humanizing them to become a force for connection. HUMANIZE YOUR BRAND How are you humanizing your brand?  What inspires you about what you are creating?  How does that show up in what you say, [...]

AMERICAN EAGLE: A NEW STAND-OUT FAVORITE IN TEEN RETAIL

February 24th, 2017|Cagematch|

American Eagle, also on the rebound from a public ousting of its most recent CEO, has since been a bright light in teen retail.   The brand has embraced a strategy of experimentation with pop-up shops, fast-test roll-outs, speed of responsiveness, and sub-brand initiatives.  The latest initiative is igniting Free Range Hackers. "Drink," is an [...]

LULULEMON’S CHIP WILSON: HE’S BACK!

February 24th, 2017|Cagematch|

Fallen Angel and Lululemon Founder, Chip Wilson, is back with his antics, this time wreaking havoc on the brand in the name of shareholder value. Feeling neglected in a recent  shareholder meeting, he took his rant to the streets, buying a bus shelter ad in Vancouver that proclaims: "LULULEMON, BUY UNDER ARMOUR NOW! Lululemon's business [...]