Do you feel like your brand looks a little pale compared to those oh-so-desirable, saucy, young brands that are dripping with consumer appeal?
How can you breathe life into your brand?
GET SOME OXYGEN, FAST
Take a closer look at those brands that you envy. They’re actually not selling their product or service. They’re selling something bigger. They’ve identified their human DNA. (click here if you missed that one)
One way to quickly breathe some life into your brand is to connect with other products or services that may be completely different from what you sell, but share your values, mindset or life philosophy. Before Whole Foods, who would have thought you would find the most decadent cakes at a health food store? Whole Foods totally redefined the meaning of “health.” When you connect along the DNA lines of mind-body-soul wellness, well then, chocolate cake becomes its own kind of health food, doesn’t it? And your brand starts to get noticed.
FAIR FOLKS & A GOAT
For a $35 monthly fee, it’s not clear whether you’re buying access to fashion, an art gallery, unlimited espresso, or a place to work, relax, network, see music or shop. But does it matter? No. And that’s the point. You’re buying a mindset. Any one of those alone is a product or service. But together, Fair Folks & a Goat is a special place that USA Today ranked a Top 10 spot to check out when you’re in NYC.